Gran x racer
debuted at bimos 2024 (busan auto show), I was honored to make the official revealing film with my colleAgues at genesis with guidance from design chief John Krsteski
THe starting point-
Upon receiving the final design data from The Genesis Design Team, we realiZED this vehicle was far from an ordinary supercar. It represents a remarkable fusion of precision and intensity, akin to a powerful and enigmatic force. As a result, we decided to forgo a traditional car commercial in favor of crafting aN emotional short film. WE AIM to capture and celebrate this exceptional machine as a rare phenomenon, highlighting its captivating nature.
VISUAL CHAPtERS
1 . THE GENESIS
Visual theme:
Rare phenomenon; Ritual; negative light; brutal
2 . THE flesh
Visual theme:
raw power; living creature; X-ray skeleton;
3 . precision
Visual theme:
focus; Aerodynamic labotory; accurate
4 . Actions
Visual theme:
harsh brightness; screaming performance; aggresSive
Behind the scenes-
Once we see the car AS more than just a machine, a whole new world of possibility IS REVEALED, thus We experimented with potential visual expression a lot in this project.