Gran x racer

debuted at bimos 2024 (busan auto show), I was honored to make the official revealing film with my colleAgues at genesis with guidance from design chief John Krsteski

THe starting point-

Upon receiving the final design data from The Genesis Design Team, we realiZED this vehicle was far from an ordinary supercar. It represents a remarkable fusion of precision and intensity, akin to a powerful and enigmatic force. As a result, we decided to forgo a traditional car commercial in favor of crafting aN emotional short film. WE AIM to capture and celebrate this exceptional machine as a rare phenomenon, highlighting its captivating nature.

VISUAL CHAPtERS

1 . THE GENESIS

Visual theme:

Rare phenomenon; Ritual; negative light; brutal

2 . THE flesh

Visual theme:

raw power; living creature; X-ray skeleton;

3 . precision

Visual theme:

focus; Aerodynamic labotory; accurate

4 . Actions

Visual theme:

harsh brightness; screaming performance; aggresSive

Behind the scenes-

Once we see the car AS more than just a machine, a whole new world of possibility IS REVEALED, thus We experimented with potential visual expression a lot in this project.